Tuesday, March 26, 2013

Binalot Franchise Perfect As Starting Business


Franchising is about passion, dedication and most specially believing in the product. It has grown over the past years in the Philippines. And one sector that tops the list of the franchising business involves Food and Beverages. F&B market is so dynamic that it pose challenge, big or small to anyone who gets involve in as food is the #1 basic need of a human.

Buying a franchise that you enjoy is a significant part of it all. Most successful business succeeds when the owner truly appreciates the product and service that the business supplies. If the franchisee enjoys and is interested in the products and the services also in customer satisfaction, he’ll be able to gather all the skills rapidly. There is no room to doubt specially those who have developed a career not related to the line of franchise you bought but being knowledgeable and getting support from the franchisor will surely get you to your aimed growth.

Careful planning and creative thinking is the full proof of Binalot’s success as evidenced by rate of its expansion from their first outlet in Jupiter, Makati to 37 franchises nationwide as of today. The Ingenuity in the use of local material and serving native dishes has distinguished Binalot apart from  it’s competing  fast food chains, both local and foreign.

Binalot is the pioneer in advocating eco-friendly packaging by using banana leaf as wrapper. It also prompts us of the traditional Filipino way of serving food. Its strategic plan has attracted investors to commit in food business industry and to believe in the product. Binalot Fiesta Foods, Inc. has made good relationship with its franchisee that makes Binalot a booming in the industry. Here are some of the franchisee’s testimonials:

“Other than being a good investment opportunity, I decided to renew my franchise because of the food relationship between the franchisor and us. They have good support and we are working hand in hand for the benefit of franchisor, franchisee and the customers, including giving food and service to them.”
- Alvin Chua;  Franchisee Binalot Puregold QI

“I believe in the product line of Binalot, they take care of their outlets and they also take good care of their franchisees.” - Atty. Franklin Ebdalin (former Usec DFA); Franchisee Binalot Starmall

Simply, Binalot Fiesta Foods, Inc. has put heart in living the vision and mission of the brand. Taking care of the franchisee - franchisor relationship and supporting in business makes the brand successful and ever-growing. Binalot has the lowest all in investment package of 1.9M depending on the size of store. All in package includes minimum franchise fee of P500,000 (depending on location), construction, equipments, small wares, fixtures and furniture.  

To top it all, Binalot is also the only franchising brand that provides Company Supervision Scheme for busy Professional like Doctors, lawyers most specifically OFW, who cannot personally do hands on with the business.  Highly trained supervisor is being lend to franchisee to oversee the store’s daily operations. The effectiveness of the program has expanded Binalot and current Franchisee to open multiple stores. It has continue to expand conquering the inter islands of the Philippine archipelago starting with Panay IslandIloilo. This year more Islands will be conquered as well, so Binalot customers can enjoy truly Filipino Food anywhere in the country.

For more details about franchising Binalot, you may call franchising hotline 822-6483 or  visit www.binalot.com

Joy Fabian
Marketing Manager
Binalot Fiesta Foods Inc
3688 Sun Valley Drive Paranaque City Philippines 1700
Phone: +639328441808
http://www.binalot.com

Monday, March 25, 2013

Why Franchising Is Hot In The Philippines


Franchising has been deemed as a hot commodity in the country mainly because Filipinos are practical thinkers and with this comes the copying of trends. It would be quicker and easier to be a franchisee in an already successful fast food chain, than to start a new unknown business where you have to input much effort into getting the new one to draw in consumers. With starting a new one comes the trial and error for the daily operations, publicity, and courage to waste loads of cash for something that is uncertain. Franchising would be an easy business and it won’t really have those risks that would involve in creating one that’s relatively new to the consumers’ ears.

Currently there are:
·          1,000 brands are now franchised in the country;
·          There are five principal franchise sectors: retail (specifically clothing); cafes; fast food; bakeshops, hospitality and wellness and food carts.
·          45% of the sales from retail outlets within shopping centers and malls are from franchised businesses;
·          Franchising contributes around $6.6 billion of the Gross Domestic Product of the Philippines, which is around 5% of the GDP; and
·          Franchised entities employ around one million Filipinos.

Binalot Fiesta Foods, Incorporated (BFFI) is one of the top brands available in the market. As hot as the summer, Binalot has one of the lowest all in investment package of 1.9M depending on the size of store. All in package includes minimum franchise fee of P500,000 (depending on location), construction, equipments, small wares, fixtures and furniture. 

As Samie Lim, chairman of Francorp Philippines put it, “Consumer index is at an all-time high. This is highlighted by new investors’ confidence in the country. Would-be franchisees include OFWs and new entrepreneurs who need to be guided by a ‘big brother’ in ensuring that their venture is a success.” Not only would this be an easy way in to the business, but it would actually help those who do not have a knack for starting their own brand. Less time, less risk and less effort – these are the reasons why our country would depend on franchising instead.

The same with Binalot’s guarantee of LESS, currently they have pre-approved sites ready for takeout anytime. Less time to start building your own store and earning the Binalot way. Compared to regular sites, market research and viability for Binalot branch is already done for pre-approved sites. Hence, once taken and upon payment, construction can start easily. PRE-APPROVED SITES are available for a limited time only since typically these are very good locations and many brands are competing for it.  Check out www.binalot.com for the list of pre-approved sites, you may also call franchising hotline at 822-6483 or 09328441807 and look for Ms. Mary Panganiban our Franchise Manager. You may also follow Binalot at www.twitter.coom/binalot, or like them at www.facebook.com/binalotfiesta for updates on pre-approved sites.



Joy Fabian
Marketing Manager
BINALOT FIESTA FOODS INC
3688 Sun Valley Drive Paranaque City Philippines 1700
Phone: +639328441808
http://www.binalot.com